Senior Manager, Product Marketing & Adoption

The Sr. Manager, Product Marketing & Adoption will lead the development and execution of enterprise-level product marketing and adoption strategies, translating complex product strategies into compelling narratives, launch plans, and readiness strategies. The role requires someone who can shape strategy, influence executives, and drive adoption at scale, working closely with cross-functional teams.

Requirements

• Proven experience in product marketing, product management, change/adoption, or enablement within a digital or technology-driven environment.
• Strong understanding of the product development lifecycle and how to drive success post-launch.
• Experience driving adoption at scale within hospitality, travel, retail, franchised, or similarly complex multi-site organizations (preferred).
• Demonstrated success influencing senior leaders and navigating large, matrixed enterprises.
• Leadership experience managing teams, programs, or large cross-functional initiatives.
• Exceptional strategic storytelling and communication skills—able to translate complexity into clarity.
• Strong stakeholder management skills, including comfort navigating ambiguity, resistance, and competing priorities.
• Ability to balance strategic thinking with hands-on execution; comfortable wearing multiple hats.
• Data-informed decision maker with experience defining success metrics and using insights to drive action.
• Solid understanding of digital product concepts, UX principles, and change enablement fundamentals.
• Familiarity with enterprise tools and platforms such as Salesforce, analytics dashboards (e.g., Power BI), Agile tools, and collaboration tools

Benefits

• Paid time off
• Medical/dental/vision insurance
• 401K
• Other benefits