Senior Demand Generation Manager

Role Overview

We're looking for a sharp, early-stage growth leader to join Accord and add some firepower to our pipeline engine as a Senior Demand Generation Manager. You'll report directly to our VP of Marketing, Lenny, and own the strategy for driving high-intent demos and a multi-six-figure enterprise pipeline.

What You Will Do

You will sit at the intersection of pipeline strategy and performance, moving beyond traditional paid ads to pioneer AI Engine Optimization (AEO). Your goal is to make sure that when anyone asks an LLM or a community like Reddit about sales excellence, Accord is the first name they see.

Why It Might Be a Fit

You will join a fast-moving team to bridge the gap between Product and Sales, refining our unit economics as we scale. You'll have the opportunity to work with a collaborative, high-velocity team that is dedicated to excellence in its craft.

Requirements

• 5+ years in Demand Gen or Growth roles, with a proven track record of owning the function end-to-end in a B2B SaaS environment
• Enterprise Scale: You’ve marketed to enterprise organizations (2000+ employees) and understand the complexities in navigating a complex, multi-stakeholder buying process for multi-six-figure deals
• ABM Expertise: You have a proven track record of running account-based marketing that results in meetings, not just impressions
• Proven Results: You have personally owned and driven a pipeline in excess of $10M in previous roles
• High proficiency in Google Analytics, Microsoft Clarity, and major ad platforms (LinkedIn, Google, YouTube)
• Experience with HubSpot is a strong plus
• AI-Native Workflow: You don’t just use AI; it’s at the forefront of how you research, iterate, and move faster than the competition
• The 'AEO' Mindset: You understand that SEO is evolving. You have clear ideas on how to influence LLM citations and community-driven discovery
• Analytical Rigor: Ability to track early indicators (/intent/content downloads) while staying focused on the north star: Demos Booked and Pipeline Generated
• Creative Edge: You can point to at least three innovative, non-boilerplate campaigns you’ve run that significantly drove pipeline growth

Benefits

• Competitive top-percentile pay & equity
• Unlimited PTO
• Health, dental, vision, life, and disability coverage
• Bi-annual team offsites (meet your teammates IRL!)
• Hybrid work environment (3 days in-office per week)
• Commitment to Inclusion, Equity & Diversity