Associate Brand Manager, Digital & Shopper
INCPGHouston, Texas, United States
Posted May 21, 2020
Full Time
About the Company
INCPG is a specialized recruiting firm that delivers executive search and staffing solutions for the retail and consumer packaged goods sectors. They focus on national account sales, brand and shopper marketing, category management, data analytics, and client service roles across grocery, drug, mass merchandiser, club, convenience store, omnichannel, and eCommerce channels. Leveraging proprietary technology and a consultative approach, they provide tailored talent acquisition that blends deep industry knowledge with personal engagement. This combination of data‑driven insights and a client‑centric process enables INCPG to secure high‑impact leaders for CPG and retail brands.
Job Description
The Associate Brand Manager is a key participant in the management of national brand portfolio, assisting the Brand Manager in defining business strategies and creating and executing marketing plans to meet short and long-term sales, share and profit goals.
Requirements
- Marketing Program Development and Execution (30%)
- Shopper Marketing, E-commerce Execution (20%)
- Marketing Commercialization (20%)
- Marketing Budget Planning and Forecasting (20%)
- Business Analysis (10%)