Consumer Insights Manager
INCPGCincinnati, Ohio, United States
Posted September 16, 2025
Full Time
About the Company
INCPG is a specialized recruiting firm that delivers executive search and staffing solutions for the retail and consumer packaged goods sectors. They focus on national account sales, brand and shopper marketing, category management, data analytics, and client service roles across grocery, drug, mass merchandiser, club, convenience store, omnichannel, and eCommerce channels. Leveraging proprietary technology and a consultative approach, they provide tailored talent acquisition that blends deep industry knowledge with personal engagement. This combination of data‑driven insights and a client‑centric process enables INCPG to secure high‑impact leaders for CPG and retail brands.
Job Description
We are seeking a highly analytical and strategic Consumer Insights Manager to translate data into actionable consumer and market insights, inform business decisions, and guide the development of commercial growth strategies.
Requirements
- Lead primary and secondary research initiatives including consumer segmentation, surveys, focus groups, channel feedback, competitor benchmarking, and trend reporting
- Analyze large datasets to identify growth opportunities, margin levers, and areas for product innovation or assortment optimization
- Translate insight into strategic recommendations and storytelling
- Partner with marketing, category management, digital, and sales teams to integrate insights into campaign planning, product launches, shelf planning, and omni-channel promotional activities
- Monitor consumer behavior, market shifts, and competitive activity on an ongoing basis
- Maintain clear dashboards and reporting systems for tracking performance, KPIs, consumer feedback, and market share