Trade Marketing Manager

A thought leadership position responsible for converting consumer marketing strategies into executable strategic/tactical sales plans. The position requires close communication with sales, marketing, finance, manufacturing, distribution, and purchasing functions to sense business conditions and trends.

Requirements

• Implement/Monitor Trade Marketing Programs
• Create necessary protocol to assure customer adherence to agreed upon trade marketing programs with regard to pricing, promotion and distribution.
• Evaluate competitive environment to identify risks/opportunities and develop appropriate actions plans.
• Utilize Gelco system to monitor and insure trade spending is within established limits.
• Conduct necessary analyses using consumption, shipment, panel or other data as appropriate to evaluate customer trade promotion effectiveness.
• Participate in cross functional task teams as required.
• Participate in customer meetings as needed.
• Provide ad hoc analyses as needed by executive committee.

Benefits

• Manage a multi-million annual trade promotion budget within area of responsibility.
• Analysis and interpretation required in forecasting, evaluation of the trade marketing programs and in the development of category management/customer review presentations.
• Management of multiple projects concurrently and effectively.
• Frequent overtime required.
• Some travel required.