Influur is redefining how advertising works through creators, data, and AI. We're looking for a highly strategic and execution-driven Growth Lead to own and accelerate growth across the entire user lifecycle.
Requirements
- Define and own the cross-channel growth strategy across the entire user journey, from awareness to referral.
- Lead GTM strategy for a new product in close partnership with the Marketing Director and cross-functional leaders.
- Identify, prioritize, and execute high-impact experiments that drive user acquisition, activation, retention, and revenue.
- Partner closely with Product, Tech, and Data teams to align growth initiatives with the product roadmap and company priorities.
- Develop scalable frameworks for rapid experimentation, measurement, and iteration across channels and lifecycle stages.
- Manage and optimize all growth channels: paid, organic, lifecycle, product-led, community, partnerships, and emerging platforms.
- Build and scale growth loops that leverage product features, user behavior, and network effects to compound impact over time.
- Design and execute full-funnel campaigns that unify creative, data, and product insights.
- Experiment with unconventional growth levers (AI-driven personalization, creator co-creation, viral referral mechanics, UGC amplification, gamified experiences, and more).
- Explore underutilized or emerging platforms for guerrilla-style growth and new demand pockets.
- Use AI tools to accelerate experimentation, content generation, segmentation, personalization, and operational efficiency; build automated workflows that increase output quality and reduce execution time.
- Collaborate with product teams to integrate AI-driven growth features directly into the product experience.
- Analyze performance data to identify trends, opportunities, and bottlenecks, and translate insights into clear action plans.
- Create dashboards and reporting structures that align stakeholders around growth KPIs and experiment results.
Benefits
- Competitive equity in a venture-backed company shaping the future of music influencer marketing.
- Access to elite tools, AI copilots, and a team that builds daily at top speed.
- Remote flexibility + health benefits.
