General Manager, Psíquicos

General Manager, Psíquicos is responsible for leading the regional strategy and execution for the Psíquicos brand across LATAM and Iberia, building the brand's presence on the ground, shaping its public narrative, and partnering closely with our marketing and product teams in Israel to ensure regional nuance is preserved while scaling efficiently.

Requirements

• 10 years of experience in business and marketing roles, ideally combining brand-building, growth, and commercial responsibility
• Proven track record managing brands, regions, or business lines across LATAM and/or Iberian markets
• Native or fully fluent Spanish; professional Portuguese strongly preferred to effectively operate across Brazilian and Portuguese markets
• Professional-level English — daily collaboration with Israel and US based teams is core to this role
• Deep, hands-on experience with PR and influencer marketing in Spanish-speaking markets — established relationships with agencies and creators across the region
• Cross-cultural fluency: demonstrated experience operating across multiple LATAM markets, with a clear understanding that Mexico, Argentina, Colombia, Spain, and Brazil are not interchangeable
• Comfortable operating as an individual contributor with C-level visibility — you build, decide, and execute without needing a team beneath you
• Excellent communication and stakeholder management skills, with the ability to influence and inspire cross-functional teams across geographies and cultures
• Demonstrate a data-driven approach to commercial leadership, leveraging insights to make informed decisions
• Entrepreneurial mindset — you thrive in rapidly growing environments where the playbook is still being written
• Flexibility, positivity, and a collaborative mindset, thriving in a fast-paced environment where challenges are viewed as opportunities for growth