Customer Marketing Manager

Insightful is a market-leading platform for employee productivity and workforce analytics. We are seeking a high-energy marketer to own the PLG and post-purchase journey, turning customers into vocal advocates and driving expansion revenue.

Requirements

• Channel Owner: Email, SMS and direct messaging channels
• Advocacy & Social Proof: Build a world-class engine for case studies, video testimonials, and G2/Capterra reviews
• Expansion & Cross-Sell: Partner with the Head of Product Marketing to execute campaigns driving adoption of our product modules
• Lifecycle Communications: Own the communications across email, in-app notifications, webinars and newsletters
• Directory & Community Management: Actively manage our presence on review sites and directories
• Voice of Customer (VoC): Help in synthesizing customer feedback and usage data into actionable insights for the Product team
• Interactive Demos: Scale the use of interactive demos to communicate our value clearly to technical and non-technical buyers alike