Director, Lifecycle Marketing

As Director, Lifecycle Marketing, you will own Insomnia Cookies' performance marketing engine across paid media and owned lifecycle channels, accountable for customer acquisition, retention, frequency, and lifetime value. This role leads strategy and execution across paid channels as well as owned channels (email, SMS, push, in-app, loyalty).

Requirements

• 8–12+ years of performance and/or lifecycle marketing experience, ideally within consumer, ecommerce, QSR, or digital-first brands.
• Proven experience owning paid media strategy and budgets alongside owned-channel lifecycle programs.
• Strong understanding of full-funnel performance marketing and customer journey optimization.
• Experience managing agencies and cross-functional partners.
• Highly data-driven with comfort interpreting performance metrics and making tradeoffs.
• Strong leadership, communication, and influence skills.
• Comfortable operating in a fast-paced, results-oriented environment.

Benefits

• 4 Day Work Week
• Free cookies
• Branded swag
• Competitive salary + bonus + benefits + equity