Director of Lifecycle Marketing
Inspira EducationNew York, New York, United States
Posted May 7, 2026
150000 - 160000 USD
Full Time
About the Company
Inspira Education Group is a fast-growing edtech startup that aims to democratize access to high-quality coaching for students worldwide.
Job Description
Director of Lifecycle Marketing job description at Inspira Education Group. The role involves driving acquisition and engagement across the company's portfolio of brands, optimizing engagement with existing contacts, and expanding the email list. The Director will lead campaign execution, A/B testing, and personalization efforts, and collaborate closely with marketing, product, and sales teams to refine push notification strategy and deepen app engagement.
Requirements
- 6-8+ years of lifecycle marketing experience, ideally in high-consideration or long-sales-cycle environments
- 2-3 years of experience managing and scaling high-performing teams
- Deep expertise in HubSpot; familiarity with Braze, Iterable, or similar tools is a strong plus
- Proficiency in email and SMS marketing automation, including segmentation, triggers, and personalized flows
- Bonus points for experience working with customer data platforms (CDPs) like Simon Data, Iterable, or Optimove
Benefits
- 100% coverage of health, vision, and dental benefits
- Flexible Paid-time Off
- Learning and Development Budget
- Retirement Savings Plans - 401k with matching
- Diversity and inclusion programs
