Digital Analytics Manager

Digital Analytics Manager to manage key components of our website analytics ecosystem and support marketing performance measurement. Manage technical implementation of GA4, Mixpanel, Webflow Analyze, and Google Tag Manager across the website and application funnels. Collaborate with marketing, product, engineering, and data teams to ensure high-quality data collection and provide analysis to improve website performance and patient acquisition.

Requirements

• Own the technical implementation of GA4, Mixpanel, Webflow Analyze, and Google Tag Manager across the website and application funnel.
• Partner with marketing and website leadership to implement measurement frameworks and KPIs that track website performance and patient acquisition.
• Maintain consistent UTM and tracking parameters to support accurate attribution of website traffic and enrollments.
• Build and maintain Looker dashboards that provide accessible reporting on marketing and website performance.
• Analyze website traffic, user behavior, and customer journeys to identify trends and opportunities to improve the user experience and drive patient enrollments.
• Support collaboration with the data science team to help develop behavioral datasets that inform analytics and modeling.
• Conduct routine data audits and site health checks to ensure continuity between website activity, marketing channels, and patient data.
• Serve as a key analytics resource for the marketing team, helping stakeholders interpret data and use reporting tools effectively.

Benefits

• Generous Paid Time Off
• 401k Matching
• Retirement Plan
• Visa Sponsorship
• Four Day Work Week
• Generous Parental Leave
• Tuition Reimbursement
• Relocation Assistance
• Health Benefits
• Paid Holidays
• Sabbatical
• Paid Parental Leave