Growth Marketing Manager

IntelliShift is seeking a strategic Growth Marketing Manager to develop, execute, and optimize demand engine across the buyer journey, driving booked meetings, pipeline, and revenue. The ideal candidate will partner closely with key stakeholders to ensure alignment on strategy, campaign launches, and timelines.

Requirements

• Partner closely with key stakeholders to ensure alignment on strategy, campaign launches, timelines, resources, process definitions, messaging, and KPIs.
• Develop programs tailored to multi-persona buying groups across operations, safety, finance, and executive stakeholders.
• Translate ICP insights into targeted messaging, offers, and campaign orchestration across the buyer journey.
• Lead the demand gen team responsible for our portfolio of programs across all channels and the entire customer journey.
• Design and execute demand gen strategy and tactics.
• Track and report on key demand gen metrics to include sources impacting booked meetings, opportunities, HIRO pipeline, and revenue using blended attribution modeling and tracking.
• Proactively leverage a multi-channel approach, including SEM, SEO, AIO, social media, video, mailers, gifting, content syndication, partners, etc.
• Lead the design and execution of our ABM strategy - focused on our target ICP accounts, build the program elements of include the audience segmentation channels used, intended audience actions, sales actions, and performance measurement.
• Design and run structured experiments across channels, messaging, offers, and audiences; document learnings and apply insights to future programs.
• Partner closely with Revenue Operations to ensure clean data, attribution integrity, funnel visibility, and consistent definitions across marketing and sales.

Benefits

• Company-subsidized medical, dental, and vision insurance
• 401K with a 4% company contribution
• Flexible PTO