IPSY is seeking a CRM Manager, Reactivation to own and transform our resubscription growth engine. This role is accountable for driving former members back into the IPSY ecosystem — increasing resubscriber volume, improving reactivation efficiency, and elevating the long-term value of returning members--in partnership and support of your manager (Senior Director).
Requirements
- 8+ years of lifecycle, CRM, growth, or subscription marketing experience
- Demonstrated ownership of revenue-driving programs tied to retention, reactivation, or subscriber growth
- Exceptional analytical storytelling skills — able to connect performance data to financial impact, diagnose root causes, and articulate clear recommendations with confidence in executive forums
- Strong forecasting experience and comfort managing to performance targets
- Proven ability to identify risk early and design mitigation strategies
- Advanced A/B testing and experimentation experience
- Strong analytical fluency (Excel/Google Sheets required; familiarity with Tableau, Sigma, Amplitude, Looker, etc.)
- Cross-Channel Lifecycle Expertise
- Strong experience across email, push, SMS, and Site Marketing; familiarity partnering with paid media teams strongly preferred.
- Experience working within enterprise ESPs (Iterable preferred; Braze, Salesforce Marketing Cloud, etc.).
- Strong understanding of segmentation, personalization, triggered journeys, and automation.
- Experience operating within subscription and/or eCommerce businesses preferred.
- Change Leadership & Influence
- Ability to collaborate effectively with cross-functional stakeholders and drive alignment on shared goals
- Comfortable operating in ambiguity and building new systems where none exist
- Strong executive communication skills — able to distill complexity into clarity
- Balances strategic thinking with hands-on execution
- Leadership Profile
- Highly accountable and performance-oriented
- Detail-driven but able to zoom out to the broader business impact
- Thrives in fast-paced environments
- Bachelor’s degree required
Benefits
- Competitive base salary & bonus program
- Medical, dental & vision insurance
- 401(k) plan with company match
- Paid Time Off
- Work from home flexibility
- Free IPSY Extra subscription
- Learning & development programs
