We are seeking a Director of CRM Lifecycle Marketing to lead the evolution of IPSY’s CRM function into a strategic growth engine. The leader will own an end-to-end lifecycle strategy across the member journey — driving conversion, increasing LTV, improving net retention, and reducing churn across all subscription programs, IPSY Shop, upgrades (Beauty Boost, Annual), and future offerings.
Requirements
- Commercial & Analytical Rigor
- 10+ years in lifecycle, CRM, or growth marketing with demonstrated ownership of revenue-driving programs
- Deep experience forecasting performance and managing to retention and LTV metrics
- Advanced A/B testing expertise and ability to translate data into strategic action
- Strong financial and quantitative acumen (Excel/GoogleSheets required; SQL a plus) Familiar with analytics dashboards (Tableau, Sigma, Amplitude, Looker, etc)
- Lifecycle & Cross-Channel Expertise
- Proven experience building automated lifecycle journeys across email, push, SMS
- Expertise in segmentation, behavioral targeting, triggered workflows, and personalization
- Experience leading within enterprise ESP platforms (Iterable, Braze, Salesforce Marketing Cloud, etc.)
- Comfort partnering with Engineering and Data on architecture and data pipelines
- Strong articulation of best practices in driving performance bridging creative with performance
- Change Leadership
- Demonstrated success leading teams through transformation
- Ability to influence cross-functional stakeholders through data and clarity
- Strong executive communication skills
- Balances creative intuition with analytical discipline
- Leadership Profile
- 6+ years leading and developing high-performing teams
- Comfortable operating in ambiguity and scaling systems in fast-growth environments
- Detail-oriented but strategically oriented — can zoom out and zoom in seamlessly
- Education
- Bachelor’s degree required, preferably in business, marketing, technical or quantitative field.
Benefits
- Competitive base salary & bonus program
- Medical, dental & vision insurance
- 401(k) plan with company match
- Paid Time Off
- Work from home flexibility
- Free IPSY Extra subscription
- Learning & development programs
