CRM Marketing Specialist
IPSYArgentina • Mexico
Posted March 31, 2026
Full Time
About the Company
IPSY is the beauty industry’s most powerful platform, uniting brands, creators, and hyper-engaged consumers with unprecedented access to each other through the ultimate beauty membership.
Job Description
IPSY is seeking a CRM Marketing Specialist to own and execute resubscription (winback) lifecycle programs, converting lapsed members back into active subscribers. This role sits at the center of our CRM Growth Engine—responsible for building, launching, and optimizing multi-channel campaigns across email, push, and SMS, with future expansion into additional owned channels.
Requirements
- 3-6+ years in CRM / lifecycle / email marketing
- Hands-on experience executing multi-channel campaigns (email, push, SMS)
- Experience managing high-volume campaign calendars and workflows
- Experience with enterprise ESPs (Iterable preferred; Braze, SFMC, etc.)
- Strong understanding of segmentation & targeting, triggered journeys & lifecycle flows, personalization & dynamic content
- Familiarity with tools such as Amplitude, Sigma, Google Suite, Monday.com
Benefits
- Competitive salary (USD)
- Paid time off & work from home flexibility
- Learning & development programs
