We are looking for a Senior Strategist who gets excited by synthesising culture, client data, audience understanding and channel expertise into exciting strategies that win the trust of clients and unlock award-worthy creative ideas.
Requirements
- Owning the strategic spine of projects - from audience definition to measurement framework
- Mastering primary and secondary research
- Synthesising at speed, distilling messy quant & qual data into sharp points of view and decks
- Leading the creation of simple, inspiring briefs
- Understanding and applying Participation methodology
- Owning integrated comms planning
- Being a useful, involved and inspiring partner to creatives
- Co-piloting ideation sprints
- Providing clear objectives with understanding of how these can be measured
- Mentoring Juniors on research techniques, strategy fundamentals, and AI-assisted methodology and synthesis
- Leading client workshops
- Developing bespoke insight and trend reports
- Own the full strategic narrative of an integrated campaign
- Executing sophisticated AI prompts and workflows
- Architect brand strategies for smaller brands
- Lead working sessions with creative teams
- Create go-to-market playbooks
- Shape new approaches that help teams deliver more insightful and effective integrated creative work