Manager - Consumer Insights
ITC LimitedLocation not specified
Posted June 6, 2024
Full Time
About the Company
ITC Limited is a leading Indian diversified conglomerate with a strong presence in FMCG, packaging, paperboards, specialty papers, and agri‑business. The company leverages a triple‑bottom‑line approach to deliver superior brand building, unmatched distribution reach, and efficient supply‑chain management across its consumer and hospitality segments. ITC’s sustainability commitment sets it apart, being the only company of its size and diversity worldwide to achieve net‑positive carbon, water, and solid‑waste recycling. Through these initiatives, ITC supports sustainable livelihoods for nearly 9 million people, primarily in rural India.
Job Description
Manager - Consumer Insights job summary: The Manager will ensure robust processes & methodologies to provide insights and solutions for business problems across multiple categories in the Personal Care Business.
Requirements
- Design effective & efficient ways along with the agency partners to measure & track brand performance
- Work closely with brand team to drive execution of briefs and evaluate research designs from the agency
- Work closely with the brand team & leverage insights to drive business growth
- Identify new & effective ways of testing concepts, products & communication
- Evaluate & pilot new tools & agencies esp. in the digital space
- Leverage internal monitoring tools to derive insights
- Triangulate multiple data sets to identify trends and early indicators of brand/product performance
