The Marketing Associate is a vital member of the Broadway Across America’s (BAA) South Florida office in Fort Lauderdale as part of BAA. The Marketing Associate assists the Director of Regional Marketing in the tactical implementation of advertising, digital, and public relations campaigns for all of our engagements in Miami, Fort Lauderdale and Orlando.
Requirements
- Executes advertising plans with direction from the Director of Regional Marketing;
- Maintains communication with media reps, vendors, press agents, and venue partners;
- Collaborate with BAA national digital team in the planning, booking, execution, and reporting of digital ad campaigns;
- Facilitates approval process with shows and our New York City headquarters to ensure all collateral is accurate and effective;
- Maintains and/or coordinates all social media campaigns for the Broadway Series including consistent presence over all social media platforms and cross promotions;
- Interacts with Ticketing staff on promotional and trade ticket requirements as needed;
- Creates and maintains email blast schedules with venue partners and facilitates any outside email blast requests from local arts groups;
- Coordinates the creation, content and targeting on email, SMS and app communications;
- Maintains brand consistency across all marketing collateral;
- Assists Group Sales and Sponsorship teams in creation and execution of collateral and promotional needs;
- Assists with proofing and approving all show programs as needed;
- Attends partner marketing meetings/special committees to represent marketing team;
- Assists with securing and execution of special events, such as cast parties, promotional events and subscriber promotions as needed;
- Supports Director with marketing budgets and settlement delivery for every show and throughout the season subscription campaign as needed;
- Works with marketing staff in NYC and shows to develop new partnerships and third-party promotions;
- Liaises with current grassroots promotional contacts and develops new partnerships for non-media promotional ideas;
- Supports local publicists with occasional press interviews or events, including escorting talent and overseeing interviews as needed;
- Collects and submits advertising invoices to Accounts Payable in New York.
- Works with internal and venue partner accounting teams to manage client billing.
- Responsible for collection and creation of appropriate back up, accounting forms and reporting
- Administers and maintains the local Broadway Across America market webpages for Miami, Fort Lauderdale, and Orlando
- Administers and maintains the local Broadway Across America app for Fort Lauderdale
Benefits
- Vacation and Holiday Pay
- health & welfare benefits
- 401(k) retirement plan
