The Marketing Manager is a vital member of the Broadway Across America’s (BAA) Southeast Region office in Atlanta, assisting in the tactical implementation of administrative support for advertising and public relations campaigns to ensure successful Broadway engagements in Atlanta, New Orleans, and Jacksonville.
Requirements
- Manage timelines, marketing, and pricing strategies in coordination with the Marketing Director, National Marketing Team, Regional Executive, and members of the ticketing team.
- Support the local presenting partner’s staff for the Broadway series in New Orleans and Jacksonville in the execution of marketing strategies including sharing BAA best practices.
- Maintains email blast schedules with venue partners; works with Senior Staff on creation of content, strategy, targeting, and approvals on email communications.
- Manage social media for Atlanta as well as provide best practices for New Orleans and Jacksonville.
- Responsible for internal and external approvals for all marketing related deliverables and plans in Atlanta and New Orleans.
- Traffics all electronic, print and digital ads, and collateral for all shows and season subscription campaigns through design.
- Responsible for the upkeep of content on the local Broadway Across America market webpages for the three markets.
- Establish and nurture relationships with community not-for-profit and business organizations to maximize the efficacy of marketing plans by creating dynamic grassroots promotional to raise awareness of the Broadway series.
- Collaborate with BAA National marketing and creative teams to develop new ideas and initiatives.
- Partner with program publisher to proof and approve all show programs.
- Attend partner marketing meetings/special committees to represent the BAA Marketing Team as needed.
- Assist Director with securing and execution of special events, such as cast parties, promotional events, and subscriber promotions.
- Assist with Settle engagements with venue partners and tour company managers.
Benefits
- Vacation and Holiday Pay
- Health & welfare benefits
- 401(k) retirement plan
