Director, Lifecycle Marketing - 12 month FTC

We are looking for a Director, Lifecycle Marketing to own the strategy and execution of JustPark's UK consumer lifecycle program, reporting to the Senior Director, Product Marketing.

Requirements

• Define and own the UK consumer lifecycle marketing strategy, setting the vision and roadmap for how we engage, retain and grow our driver base across the full customer journey.
• Build a deep understanding of our customer segments, their behaviours, needs and motivations using this insight to drive smarter targeting and more personalized communications.
• Design and deliver structured upsell journeys that migrate On Demand customers to Reservations, and daily Reservations customers to monthly subscriptions using behavioural triggers, personalized messaging and well-timed incentives.

Benefits

• Generous holiday policy: 25 days + bank holidays + managers can grant up to 5 extra days for high performance (total of 38 days a year)
• Free lunch on all office days via Feedr with daily meal choice
• Free snacks & drinks on all office days
• Private Medical Insurance with Vitality
• Life assurance through YuLife
• £25 credit for eye tests per year
• Free O2 concert tickets through our partnership with the O2
• £50 parking credit per month via JustPark
• Cycle-to-work salary sacrifice scheme
• EV salary sacrifice car scheme via Octopus Energy
• Enhanced parental leave with 6-months enhanced maternity leave and 4 weeks fully-paid paternity leave
• Help finding great childcare with funded hours via Koru Kids
• Competitive pension offering with standard and salary sacrifice options