Kestra Financial is seeking a Digital Experience Manager to lead website, content authoring, and organic growth initiatives across all Kestra business units. The ideal candidate brings a balance of strategic thinking, operational rigor, and hands-on execution.
Requirements
- Develop and execute organic growth strategies to drive website traffic, engagement, and conversion.
- Lead SEO and AEO efforts, including optimization for search engines, AI-driven search, and generative answer surfaces.
- Conduct keyword research, content gap analysis, and technical SEO audits.
- Monitor and analyze performance using Google Analytics, Search Console, Looker Studio, and SEO platforms.
- Translate data insights into actionable optimization and content recommendations.
- Own website initiatives across all Kestra companies, including ongoing optimization, enhancements, and launches.
- Partner with MarTech and development teams to define requirements, manage backlogs, and deliver updates through agile workflows.
- Ensure websites meet performance, accessibility, and governance standards.
- Serve as the primary website point of contact for cross-functional teams and stakeholders.
- Own Sitecore content authoring standards, workflows, and documentation.
- Establish and maintain content governance policies, including authoring guidelines, SEO standards, QA and publishing processes, and enable and support content authors across the organization with clear documentation and training.
- Oversee content creation, editing, scheduling, and publishing to ensure accuracy, consistency, and quality.
- Identify and mitigate CMS-related risks, limitations, and authoring issues.
- Continuously improve website UX, navigation, structure, and content clarity.
- Translate design intent into high-performing digital experiences.
- Validate usability, mobile responsiveness, and accessibility standards
- Own web, SEO, and content performance reporting.
- Maintain dashboards and reporting cadences for leadership and stakeholders.
- Provide insights tied to business goals, advisor experience, and marketing outcomes.
- Work closely with Creative, Marketing Strategy, MarTech, Compliance, and external vendors.
- Translate business objectives into digital requirements and execution plans.
- Engage stakeholders to align website and content initiatives with organizational priorities.
Benefits
- Competitive pay and benefits with a large employer (over 1600 employees nationwide)
- 401(k), health insurance, and a competitive benefits package
- Work in a supportive, collaborative environment committed to professional excellence
- Help clients navigate meaningful financial decisions with confidence
- Opportunities for training, development, and long-term growth within the firm
- Tuition reimbursement for qualified expenses
