Manager, Consumer Insights & Sensory
KFCPlano, Texas, United States
Posted December 12, 2025
Full Time
About the Company
Join a high-performing team and play a pivotal role in driving data-informed decisions that directly impact marketing campaigns, menu innovation, and customer experience initiatives.
Job Description
The Manager, Consumer Insights & Sensory will drive ongoing innovation for the KFC brand by developing and managing custom research to identify new product innovation opportunities. They will partner with food innovation and calendar teams to ensure testing is executed and provide consumer insights leadership in cross-functional teams. They will also lead advertising insights, market intelligence reporting, and miscellaneous research projects.
Requirements
- Bachelor's degree from an accredited 4-year university in Marketing, Marketing Research, or Social Sciences
- 5+ years of relevant work experience with Bachelor's, 3+ years with Master's
- Experience in a Consumer Insights or Market Intelligence position for a consumer products company ($500M+ in size) preferred
Benefits
- Generous Paid Time Off
- 401k Matching
- Retirement Plan
- Visa Sponsorship
- Four Day Work Week
- Generous Parental Leave
- Tuition Reimbursement
- Relocation Assistance
