Manager, Consumer Insights & Sensory
Yum!Plano, Texas, United States
Posted December 12, 2025
Full Time
About the Company
Yum! Brands, Inc., headquartered in Louisville, Kentucky, operates over 60,000 restaurants globally under brands like KFC, Taco Bell, Pizza Hut, and Habit Burger Grill. As a leader in the quick-service restaurant sector, Yum! specializes in chicken, Mexican-style food, pizza, fast food, and burgers. The company is renowned for its commitment to employee development and fostering a culture that values personal and professional growth.
Job Description
The Manager, Consumer Insights & Sensory will be responsible for driving ongoing innovation for the KFC brand by developing and managing custom quantitative and/or qualitative research to identify new product innovation opportunities. They will also provide consumer insights leadership in cross-functional teams and partner with food innovation and calendar teams to ensure testing is executed.
Requirements
- Drive ongoing innovation process for the KFC brand
- Develop and independently manage custom quantitative and/or qualitative research
- Provide consumer insights leadership in cross-functional teams
- Partner with food innovation and calendar teams to ensure testing is executed
- Manage external partners in execution of quantitative research
- Deliver databased assessments for promotions
- Lead all research for advertising to inform creative and strengthen advertising responsiveness
- Develop a comprehensive marketing measurement framework
- Generate regular reports and present findings to marketing teams
- Collaborate with cross-functional teams to ensure alignment and integration of marketing effectiveness initiatives with overall business goals
Benefits
- Collaborative environment
- High-performing team
- Opportunities to grow and extend influence
