Paid Media Specialist

As a Paid Media Specialist, you will play a pivotal role in shaping Lansweeper's global marketing engine by translating strategic goals into integrated, data-driven paid media initiatives that strengthen brand visibility, accelerate demand, and enable predictable, scalable pipeline creation.

Requirements

• 4+ years in paid media, performance marketing, or digital strategy with proven success in scaling campaigns across B2B environments
• Bachelor's degree in Marketing, Digital Marketing, Communications, Business, or a related field
• Expert knowledge of SEA paid social, programmatic buying, retargeting, and multi-channel campaign orchestration
• Strong analytical capability with experience in KPI definition, performance modelling, reporting, and attribution frameworks
• Proficiency with analytics suite (Google Analytics, Google Tag Manager, Looker Studio) and advertising platforms such as Google Ads, LinkedIn Ads, Meta, and programmatic DSPs
• Experience overseeing budgets and optimizing ROI, CPL, and pipeline contribution
• Familiarity with CRM and marketing automation (Salesforce, Pardot)

Benefits

• Competitive salary aligned with market benchmarks
• Benefits package adapted to local regulations
• Career growth and continuous learning opportunities
• Hybrid work model for employees near a Lansweeper office (minimum 2 days per week onsite)
• Collaborative, global team environment across Europe and North America