As a Paid Media Specialist, you will play a pivotal role in shaping Lansweeper's global marketing engine by translating strategic goals into integrated, data-driven paid media initiatives that strengthen brand visibility, accelerate demand, and enable predictable, scalable pipeline creation.
Requirements
- 4+ years in paid media, performance marketing, or digital strategy with proven success in scaling campaigns across B2B environments
- Bachelor's degree in Marketing, Digital Marketing, Communications, Business, or a related field
- Expert knowledge of SEA paid social, programmatic buying, retargeting, and multi-channel campaign orchestration
- Strong analytical capability with experience in KPI definition, performance modelling, reporting, and attribution frameworks
- Proficiency with analytics suite (Google Analytics, Google Tag Manager, Looker Studio) and advertising platforms such as Google Ads, LinkedIn Ads, Meta, and programmatic DSPs
- Experience overseeing budgets and optimizing ROI, CPL, and pipeline contribution
- Familiarity with CRM and marketing automation (Salesforce, Pardot)
Benefits
- Competitive salary aligned with market benchmarks
- Benefits package adapted to local regulations
- Career growth and continuous learning opportunities
- Hybrid work model for employees near a Lansweeper office (minimum 2 days per week onsite)
- Collaborative, global team environment across Europe and North America