Paid Media Specialist

As part of Lansweeper’s global marketing engine, the Paid Media Specialist plays a pivotal role in shaping how we reach, influence, and convert our target audiences across digital channels. This role requires owning and leading Lansweeper’s paid media strategy across global markets, designing full-funnel paid media programs, and driving measurable performance improvements that support both brand and revenue objectives.

Requirements

• 4+ years in paid media, performance marketing, or digital strategy with proven success in scaling campaigns across B2B environments; SaaS or agency experience preferred.
• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business, or a related field.
• Expert knowledge of SEA paid social, programmatic buying, retargeting, and multi-channel campaign orchestration.
• Strong analytical capability with experience in KPI definition, performance modelling, reporting, and attribution frameworks.
• Proficiency with analytics suite (Google Analytics, Google Tag Manager, Looker Studio) and advertising platforms such as Google Ads, LinkedIn Ads, Meta, and programmatic DSPs.

Benefits

• Competitive salary aligned with market benchmarks
• Benefits package adapted to local regulations
• Career growth and continuous learning opportunities
• Hybrid work model for employees near a Lansweeper office (minimum 2 days per week onsite).
• Collaborative, global team environment across Europe and North America