Retail Media Strategist (Walmart Connect) - Freelance Contractor

Later is seeking a freelance Retail Media Strategist (Walmart Connect) to help scale one of its emerging paid media channels, with a focus on strategy, execution, and optimization. The ideal candidate will have 3+ years of experience in paid media, with direct hands-on experience in retail media networks, and a proven track record of owning and optimizing campaigns hands-on.

Requirements

• 3+ years of experience in paid media, with direct hands-on experience in retail media networks (Walmart Connect strongly preferred)
• Proven track record of owning and optimizing campaigns hands-on
• Strong understanding of retail media KPIs, attribution models, and optimization levers
• Demonstrated ability to translate data into actionable insights and strategy
• Experience creating playbooks, training materials, or upskilling internal teams

Benefits

• Competitive hourly rate ($75 - 100/hour)
• Opportunity to work on a high-impact project with a growing company
• Collaborative and dynamic work environment