Senior CRM & Lifecycle Marketing Manager

Laundryheap is an award-winning startup transforming the laundry industry, and we're seeking a Senior CRM & Lifecycle Marketing Manager to lead our lifecycle messaging programme and develop a retention strategy that turns first-time customers into regulars and regulars into subscribers.

Requirements

• 5+ years in B2C lifecycle, retention or CRM marketing
• Hands-on experience building automated sequences in a behavioural CRM
• Proven experience running CRM experiments and translating results into programme decisions
• Experience running lifecycle programmes across multiple channels (email, push, SMS, WhatsApp)
• Comfortable writing your own briefs and copy
• Can read cohort data in a spreadsheet or BI tool and turn it into a testing hypothesis

Benefits

• Generous Paid Time Off
• 401k Matching
• Retirement Plan