Senior CRM Manager

The Senior Customer Retention Marketing Manager will lead customer retention initiatives, developing and executing lifecycle marketing strategies to engage, retain, and nurture the customer base. The ideal candidate will leverage customer insights and data to create personalized, impactful marketing initiatives that enhance the customer experience and increase lifetime value.

Requirements

• 5-7 years of experience in lifecycle marketing, customer retention, or a similar role
• Proven track record of successfully managing email and SMS marketing campaigns
• Strong understanding of email & SMS marketing platforms and customer data platforms
• Experience with segmentation, personalization, and A/B testing in lifecycle marketing campaigns
• Excellent analytical skills with the ability to interpret data and translate it into actionable insights
• Strong project management skills with the ability to manage multiple campaigns simultaneously and meet deadlines
• Exceptional communication and collaboration skills, with the ability to work cross-functionally and influence key stakeholders

Benefits

• 401k Matching
• Retirement Plan
• Generous Paid Time Off