Senior Growth Marketing Manager

LawnStarter is a leading marketplace for lawn care and outdoor services, and they're looking for a Senior Growth Marketing Manager to build a paid acquisition channel for service professionals. The role involves creating a strategy for reaching and activating Pros, managing campaigns, and improving conversion rates. The ideal candidate has experience with paid social and interrupt marketing, conversion rate optimization, and data-driven decision-making.

Requirements

• Paid channel strategy and execution
• Landing page and signup conversion rate optimization
• Creative development and testing
• Market-level spend allocation
• Data-driven top-of-funnel strategy
• Cross-functional collaboration on activation
• Reporting and dashboards
• Forecasting partnership

Benefits

• Base salary $150,000-$180,000 USD
• Healthcare (medical, dental, and vision)
• Fully remote work
• 401(k)
• Unlimited PTO