Manager, Product Planning & Go-To-Market

The Manager of Product Planning & Go-to-Market is responsible for supporting the development and execution of product and go-to-market strategies that drive active users and product preference, with a primary focus on the Law School market as the critical feeder into Government, Small Law, and especially Large Law.

Requirements

• Support product planning for the Law School market, helping ensure roadmap priorities align to active user growth, customer needs, product preference, and downstream Large Law outcomes.
• Partner closely with Product Management to translate customer feedback, usage data, market trends, and field insights into clear product priorities and business cases.
• Advocate for the creation, enhancement, or prioritization of Law School–specific capabilities based on strategic fit, customer value, and expected adoption impact.
• Help define requirements, prioritize initiatives, and support roadmap decisions that strengthen the Law School customer experience and improve product-market fit.
• Ensure Law School strategy informs product planning decisions where market needs, user behavior, and competitive dynamics should shape roadmap direction.
• Partner with Marketing and Sales teams to align positioning, messaging, launch timing, segmentation, and adoption strategies to product priorities.
• Manage Law School–specific tools and platforms to support product adoption and strategic GTM objectives.
• Develop go-to-market plans for new features, enhancements, and strategic initiatives, with a focus on measurable increases in usage and preference.
• Ensure active user and preference strategies are embedded into broader Go-to-Market plans, creating Law School–specific GTM approaches where needed.
• Coordinate cross-functional readiness for launches, including stakeholder communication, field enablement, reporting, and adoption tracking.
• Track success metrics, milestones, launch readiness, and adoption results to monitor progress and support accountability.
• Identify execution gaps, dependencies, and risks early, and work across teams to keep initiatives on track.
• Guide the development of marketing programs and campaigns that support product launches, drive adoption, and increase measurable usage and preference.

Benefits

• Annual incentive bonus
• Country specific benefits