Retention Marketing Manager

Retention Marketing Manager to own and evolve customer lifecycle marketing strategy with a sharp focus on product adoption, usage and long-term retention. The role sits at the intersection of marketing, GTM, product and data, using data insight and experimentation to design journeys that help customers realise value faster, use more of our products, and stay with us for the long term.

Requirements

• Experience in retention, lifecycle or CRM marketing, ideally in a B2B or subscription-based environment
• Strong analytical mindset with the ability to turn data into actionable insight
• Hands-on experience building automated journeys
• Experience partnering with Product or Customer Success teams
• Familiarity with experimentation frameworks and A/B testing
• Understanding of customer economics (LTV, churn, cohort analysis)
• Experience of project management of marketing activities

Benefits

• Generous holiday allowance with the option to buy additional days
• Health screening, eye care vouchers and private medical benefits
• Wellbeing programs
• Life assurance
• Access to a competitive contributory pension scheme
• Save As You Earn share option scheme
• Travel Season ticket loan
• Electric Vehicle Scheme
• Optional Dental Insurance
• Maternity, paternity and shared parental leave
• Employee Assistance Programme
• Access to emergency care for both the elderly and children
• RECARES days
• Access to employee resource groups with dedicated time to volunteer
• Access to extensive learning and development resources
• Access to employee discounts scheme via Perks at Work