The Libertex Group is seeking a hands-on Lifecycle / Marketing Automation Specialist to own and execute conversion and retention campaigns across email, push, and in-app channels.
Requirements
- 2+ years of hands-on experience in Marketing Automation or Lifecycle Marketing.
- Excellent copywriting skills.
- Strong understanding of customer journey and lifecycle marketing.
- Solid experience with A/B testing: hypothesis building, experiment setup, and result interpretation.
- Hands-on experience with automation / CRM platforms (Blueshift, Braze, Customer.io, Iterable, or similar).
- Experience working with product analytics tools (Mixpanel, Amplitude, GA, etc.).
- Experience with in-app communication: push notifications, in-app messages, inboxes, modals.
- Basic HTML/CSS knowledge for template edits.
- Fluency in English (written and spoken)
Benefits
- 21 working days of annual leave
- Work remotely whilst being part of a global team
- Udemy Business unlimited membership
- Professional and personal development opportunities in a fast-growing environment