Brand Manager Specialty Care - Rheumatology & Gastroenterology

Job Title: Brand Manager Specialty Care - Rheumatology & Gastroenterology. IQVIA is recruiting a Brand Manager to act as the brand lead for one or more specialty care brands on behalf of one of our pharmaceutical partners. This role offers the opportunity to take ownership of brand strategy and execution for medicines promoted within specialist healthcare settings.

Requirements

• Act as the brand lead for one or more assigned brands, with end-to-end accountability for strategy and execution
• Develop and deliver integrated brand plans aligned to partner objectives and portfolio priorities
• Translate market, customer and patient insights into clear positioning, messaging and campaigns
• Lead multi-channel / omnichannel marketing initiatives across field, digital, congress and remote channels
• Ensure consistent, compliant brand storytelling across all customer touchpoints
• Work closely with Sales, Medical, Market Access, Regulatory, Legal/Compliance and Operations teams
• Collaborate with partner stakeholders to ensure alignment and high-quality execution
• Support field teams with approved brand materials and messaging
• Manage agencies and vendors, including briefing and delivery of marketing assets
• Own brand-level budgets, forecasts and spend tracking
• Monitor performance against KPIs, including campaign effectiveness and ROI
• Use data and insights to continuously optimise brand performance
• Conduct market research and competitive analysis
• Ensure all activities comply with IQVIA SOPs, partner requirements and industry codes

Benefits

• Competitive salary
• Benefits package