Head of Product Marketing

The Company is looking for a Head of Product Marketing to own the full scope of Lightyear's marketing strategy and execution across Product Marketing and branding. The ideal candidate brings together a data-driven, analytical mindset with hands-on B2B marketing experience and a hunger to build and own a high-performance marketing function.

Requirements

• Lead Lightyear’s Product Marketing and Branding function with full ownership of product positioning and messaging
• Lead content strategy and collaborate on content creation to support awareness, demand generation, and pipeline acceleration
• Own paid media, organic search, and LLM / AEO visibility strategy and execution in partnership with agency partners
• Shape and manage all agency relationships
• Evaluate and expand into new customer acquisition channels
• Own significant portions of the overall marketing budget
• Own website conversion metrics
• Drive improvements in marketing attribution accuracy
• Proactively drive and lead key strategic marketing initiatives from design through execution

Benefits

• Total cash compensation will be based on years of experience with an expected range between $160,000- $230,000
• Generous Paid Time Off
• 401k Matching
• Retirement Plan