Head of Marketing Strategy

The Company Lightyear builds software that revolutionizes the telecom management experience for 400+ enterprises. As Head of Marketing Strategy, you will own the full scope of Lightyear's marketing strategy and execution across Product Marketing, Paid Media, Organic Search / LLM visibility, Content, and more.

Requirements

• 3+ years of experience in B2B marketing with a demonstrated track record of driving pipeline and revenue in a high-performance, ideally early-stage environment
• 2+ years of top-tier analytical experience: consulting, finance, or operations or a demonstrated ability to evaluate marketing KPIs in a holistic manner that ties to larger company KPI’s like revenue and profitability
• Hands-on experience running product marketing, paid media, and / or organic search programs
• Experience managing and evaluating agency relationships, with a point of view on when to go in-house vs. use external partners
• Familiarity with AEO/GEO and LLM visibility strategies, or strong curiosity and ability to build expertise quickly
• Relentless focus on continuous, data-driven improvement across all marketing channels and investments
• Strong executive presence and ability to collaborate with and influence cross-functional leadership
• Hungry, curious, proactive learner who can develop deep domain expertise in the telecom space quickly
• Experience building and scaling a remote-first, distributed marketing function is a plus

Benefits

• Generous Paid Time Off
• 401k Matching
• Retirement Plan
• Visa Sponsorship