Technical Marketing Manager PCG North Asia

The Technical Marketing Manager for PCG North Asia plays a vital role in spearheading new business growth within the general industrial coating market. This dynamic position requires a strategic thinker with a deep understanding of industry trends and market dynamics, capable of identifying new market opportunities and leading cross-functional teams to develop innovative solutions that address unmet customer needs.

Requirements

• Responsible technical / application developments of the functional additives, especially dispersant, defoamer, wetting agents, etc. for Coatings, Inks, and other adjacent markets.
• Develop solid product application roadmap with global R&D team and regional commercial teams.
• Analyze comprehensive related application technical needs to identify product opportunities and build a prioritized project pipeline for new market development initiatives.
• Work closely with MDM, sales team as application expert to ensure successful delivery of new product development projects, fostering cross-departmental collaboration and timely execution.
• Partner with regional marketing managers to conduct thorough new product cost analysis and develop product strategies.
• Train and support sales teams by sharing new market knowledge and product insights, enhancing their capability to drive sales growth.
• Work hand-in-hand with the sales team to facilitate the scale-up of new product sales, ensuring smooth market entry and expansion.
• Assist global marketing teams by collecting and analyzing regional product information to inform broader product marketing strategies.