Join Macy's as SVP, Creative and Production and be part of an amazing story. As a visionary leader, you will inspire, lead, and build best-in-class breakthrough creative integrated marketing campaigns and ensure a cohesive and innovative brand presence across various consumer touchpoints and platforms.
Requirements
- Provide visionary leadership to the creative team, setting strategic direction and fostering a culture of creativity, collaboration, and excellence
- Create unique value propositions based on unmet human needs, societal trends, and product proof points
- Articulate compelling insights-based narratives and create visual expressions that resonate with customers and drive brand love
- Define and create aspirational worlds of meaningful equities for our brand
- Orchestrate brand-defining creative solutions that address strategic business objectives
- Develop creative concepts that differentiate the brand and resonate with the target audience
- Develop key messaging and positioning that effectively communicates the brand's value proposition
- Utilize consumer insights and market data to inform creative decisions and refine campaign strategies
- Stay current on industry trends, emerging technologies, and best practices in advertising and creative strategy
- Act as a trusted strategic advisor to Macy's CMO and senior leadership, offering valuable insights and recommendations on creative direction and marketing strategies
- Drive cross-functional collaboration and alignment by cultivating strong relationships with key stakeholders across departments and levels of the organization, ensuring cohesive brand experiences
- Lead the conceptualization and execution of all advertising campaigns, including print, digital, and video content, ensuring alignment with brand standards and strategic objectives
- Ensure consistency in brand messaging, imagery, and tone across all creative deliverables, maintaining brand integrity and cohesion
- Collaborate with external partners, agencies, and vendors to enhance Macy's creative capabilities and expand its reach and impact in the market
- Stay ahead of industry trends and emerging technologies, proactively identifying opportunities for innovation and differentiation in the marketplace
- Foster a culture of continuous improvement and excellence within the creative team, instilling a commitment to pushing boundaries and delivering best-in-class creative solutions
- Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities
Benefits
- Comprehensive health and wellness coverage
- 401(k) match
- Paid time off
- Eight paid holidays
- Continuous learning and leadership development
- Merchandise discounts
- Performance-based incentives
- Annual merit review
- Employee Assistance Program with mental health counseling and legal/financial advice
- Tuition reimbursement
