Senior Manager, Donor Growth & Retention (14-month contract)

Make-A-Wish Canada is seeking a Senior Manager, Donor Growth & Retention to join their team. The role involves leading key mass fundraising programs and strategies to drive donor acquisition, retention, and long-term value. The ideal candidate will have 7+ years of experience in direct response fundraising or performance marketing and a post-secondary education in fundraising, marketing, business, communications, or equivalent experience, training, and education.

Requirements

• 7+ years of progressive experience in direct response fundraising or performance marketing
• Proven ownership of revenue targets and budget management
• Experience leading multi-channel marketing and fundraising campaigns
• Strong knowledge of segmentation, CRM systems, and marketing databases
• Expertise in performance measurement (response, retention, conversion, donor lifetime value)
• Experience in people leadership or leading cross-functional teams and vendors/agencies
• Strong strategic planning and revenue growth capabilities
• Advanced analytical, forecasting, and project management skills
• Excellent communication and stakeholder management abilities
• A clear Criminal Background Check is required

Benefits

• Meaningful opportunities to make an impact and change the lives of children with critical illnesses within your community and across Canada
• A collaborative team environment where you feel valued and inspired
• An attractive compensation package that includes group health and dental premiums which are fully covered by the Foundation & Wish paid hours
• Annual vacation starting at three weeks & additional paid leaves
• Work/life balance and flexibility
• Hybrid working environment
• Employee Wellness Program
• Corporate discounts
• Continuous learning, development, and internal training opportunities