Consumer Market Insights Supervisor

The CMI Supervisor is responsible for identifying consumer's unmet needs, developing market research initiatives, and building a competitive market intelligence database. They will work with cross-functional teams to develop and assess products, and lead conversation with Consumers in Love to gather insights for innovation and brand equity.

Requirements

• Define I&O (issue & Opportunities) to propose Jobs to be done for brands.
• Develop and implement market research initiatives (category, consumers, competitors, customers, influencers).
• Monitor brand equity & build up insight for brand communication
• Build, manage & improve a competitive market intelligence database and system.
• Recruit Consumers in Love and build specific Consumers In Love group & lead conversation with that group, make them excited to input for our innovation/ brand equity Jobs to be done.
• Maintain great relationships and participations of Consumer in Love to our continuously products improvements, innovations.