Regional Marketing Manager

The Regional Marketing Manager is responsible for coordinating and executing all marketing activities for an assigned region of approximately 15 locations, including traditional, digital and event marketing. This position is a hands-on execution role (not a people manager or budget owner) that partners with location managers, regional managers, marketing team members and outside agencies to implement approved plans, ensure consistent brand standards, and support sales and traffic goals for each store in the region.

Requirements

• Bachelor's degree in marketing, communications, business, journalism or a related field
• Three or more years of marketing experience, preferably in multi-location retail, building materials, or a related industry
• Experience working directly with local teams (stores, branches, or territories) to execute marketing activities
• Well-rounded awareness of digital marketing concepts and tools, including but not limited to: HubSpot or similar marketing automation, Google Analytics, Google Ads/AdWords, social media advertising, email marketing and basic SEO
• Basic understanding of traditional media channels (TV, radio, billboards, direct mail) and how they are planned and executed
• Strong organizational and project management skills with the ability to manage multiple campaigns, events and deadlines across approximately 15 locations
• Strong verbal and written communication skills, and the ability to work effectively with location managers, regional managers, vendors, agencies and internal marketing teammates
• Ability to interpret basic marketing performance data and identify when to escalate or adjust tactics

Benefits

• Medical, Dental, and Vision Plans
• 100% Employer Paid Group Term Life, AD&D, and STD
• Additional Voluntary Life, AD&D, and LTD
• Paid Time Off & Holiday Pay
• Flexible Spending Accounts
• 401(k) Plan
• Scholarship & Tuition Assistance Programs
• Employee Assistance Program