Marketing Manager, Supplemental Insurance Solutions

This is a full-time, hybrid role based in the Greater Fort Lauderdale, FL area. The Marketing Manager, Supplemental Insurance Solutions, will own demand generation strategy and execution across multiple channels, ensuring marketing investment translates directly into qualified leads and sales performance.

Requirements

• Executing marketing strategies and go-to-market plans to support the launch and growth of supplemental insurance products across multiple sales channels.
• Managing lead generation campaigns across digital, direct mail, seminars/events, and partner programs to drive qualified prospect acquisition.
• Overseeing lead management processes including intake, qualification, routing, and optimization to ensure strong alignment between marketing and sales teams.
• Monitoring and optimizing campaign performance using metrics such as cost-per-lead, cost-per-sale, acquisition cost, and return on marketing investment.
• Analyzing performance data--including conversion rates, RSVP/show rates, and revenue attribution—to inform campaign optimization and budget allocation decisions.
• Directing the development of marketing creative by providing clear guidance and feedback on messaging and materials, ensuring alignment with brand standards, regulatory requirements, and campaign objectives.
• Managing direct-to-consumer marketing campaigns and lead generation programs.
• Experience working with CRM systems, marketing automation tools, and reporting platforms (e.g., HubSpot).

Benefits

• Competitive base salary
• Bonuses
• Comprehensive employee benefits programs, including medical, dental, and vision insurance with highly rated carriers;
• A 401(k) program with a company match;
• Paid time off;
• Company-paid short-term disability, long-term disability, and basic life insurance;
• A free MASA membership.