VP, Brand Strategy (Healthcare Provider)

MERGE is a marketing and technology agency looking for a VP, Brand Strategy to lead the development of large-scale, complex brand strategies for healthcare clients. The ideal candidate will have 12+ years of experience in brand strategy, 4+ years of experience in care delivery and healthcare systems, and expertise in integrated marketing leadership.

Requirements

• Strategic Command: Lead the development of large-scale, complex brand strategies and 'Big M' marketing visions for current clients and new business pitches.
• Collaborative Leadership: Lead effective collaboration with clients, creative leads, and extended partners to develop and sell inventive, strategic solutions.
• Insight & Innovation: Champion the use of inventive research methodologies to discover fresh customer insights and leverage predictive and generative AI tools to validate brand hypotheses and scale hyper-personalized creative strategies.
• Leadership & Commercial Growth: Drive business growth by uncovering insights tied to client business objectives, leading strategy for new business pitches, and identifying opportunities to expand services with existing clients.
• Industry Authority & Thought Leadership: Author and publish forward-thinking thought leadership pieces, simplify market complexity to provide a clear analysis of trends, and translate them into opportunities that position clients ahead of the curve.

Benefits

• Medical
• Dental
• Vision
• Life Insurance
• 401K
• Lifestyle Spending Account
• Employer Paid Life & Disability Insurance
• Flexible Time off & Holidays