Sr Manager of Digital Marketing & Customer Analytics

The Senior Manager of Digital Marketing & Customer Analytics is responsible for shaping how MGM Resorts International measures, understands, and optimizes the performance of its digital marketing ecosystem. This role leads complex, cross-functional analytics initiatives across all digital channels, with accountability for defining measurement strategies, interpreting customer data, and delivering insights that directly influence enterprise marketing decisions.

Requirements

• Define and evolve advanced measurement strategies across the full digital marketing ecosystem
• Serve as a senior analytics partner to Media, Marketing, Digital Product, and Executive stakeholders
• Lead advanced test-and-learn and causal measurement approaches
• Provide analytical leadership and partnership on Marketing Mix Modeling (MMM)
• Guide attribution and performance measurement frameworks across channels
• Deliver executive-ready narratives and insights by synthesizing data across channels, experiments, and time horizons
• Provide senior-level oversight and influence on digital analytics data quality, governance, tagging, and reporting solutions

Benefits

• Wellness incentive programs
• Access to company hotel, food and beverage, retail, and entertainment discounts
• Free parking on and off shift
• Health & Income Protection benefits
• Professional and personal development through programs and networking opportunities
• Volunteer opportunities in the community