Lead Growth Product Marketing Manager

MobilityWare is looking for a Lead Growth Product Marketing Manager to join their Marketing Team. This is an exciting opportunity for a marketing leader who thrives at the intersection of strategy, creativity, and analytics. The ideal candidate should have demonstrated experience in go-to-market planning and execution, exceptional project management and organizational skills, attention to detail and the ability to work on tight deadlines.

Requirements

• Own your titles!
• Conduit between UA, Admon & Product teams that drives effective collaboration around major game updates, audience and creative insights, and overall game health
• Manage strategic initiatives for creative marketing, user acquisition, cross promotion, app store optimization, and experimental marketing
• Manage research, development, testing, and analysis of UA and ASO creatives
• Lead creative brainstorming, and refine a systematic approach to the development of new creative ideas
• Work with ASO manager to create a roadmap that incorporates learnings from performance creatives
• Take a metrics-driven approach to creative iteration and localization
• Collaborate with other teams (e.g. UA, Product, Analytics) to bolster the capabilities of our marketing processes and platforms, and define new product positioning and maximize competitive potential at launch
• Monitor and analyze creative and campaign data to uncover strategic insights, connections, and drive creative iteration
• Conduct audience and competitor research to define product positioning and test new creative strategies, and constantly be a source of knowledge in regards to competitor trends and industry marketing methodology
• Work with Associate Director of Creative Marketing to evaluate and propose new strategic partnerships for the studio

Benefits

• Medical (100% paid option)
• Dental (100% paid)
• Vision (100% paid)
• Unlimited PTO/Vacation
• Life insurance (100% paid)
• 401K with competitive contribution