The HPV Franchise Marketing Lead is responsible for shaping and executing the long-term marketing strategy for the HPV portfolio, leading marketer(s), and collaborating cross-functionally to optimize product performance across the full lifecycle.
Requirements
- Develop and own the long-term marketing strategy for the HPV franchise
- Build and maintain strong relationships with key customers, KOLs, and professional societies
- Ensure high-quality, insight-driven customer engagement strategies and content across channels
- Co-steer market access strategy, including pricing, reimbursement, and listing tactics to support optimal HPV portfolio access
- Lead cross-functional collaboration with Sales, Medical, Market Access, Regulatory, Finance, and other functions
- Act as the primary local marketing contact and liaison with regional and global HPV franchise teams
- Direct and oversee marketer(s)
- Own HPV P&L, ensuring efficient resource allocation and strong ROI on marketing investments
Benefits
- Medical, dental and vision insurance
- 401(k) retirement plan
- Paid time off
- Life insurance
- Disability insurance
- Flexible work arrangements