Team Lead - Digital Marketing and Communications.Commercial
MTNLagos State, Nigeria
Posted April 9, 2026
Full Time
About the Company
MTN is a leading telecommunications company operating across 16 African markets. Offering a range of services including voice, data, mobile financial services, and digital products, MTN is committed to innovation and corporate social responsibility. The company's focus on ICT and data solutions positions it as a key player in Africa's digital transformation.
Job Description
MoMo PSB is seeking a Lead, Digital Marketing & Communications to shape and amplify the brand's voice across digital channels, building vibrant communities and driving powerful storytelling.
Requirements
- Develop and own a fit for market content framework built on narratives, storytelling, archetypes, and psychological triggers.
- Lead the creation of high-impact content: campaigns, product explainers, community stories, brand assets, thought-leadership.
- Define the brand’s digital narrative and communication strategy across platforms.
- Own social media end-to-end: strategy, editorial calendar, content, posting, storytelling, amplification, and engagement.
- Own content and messaging for all customer touchpoints including email, newsletters, push notifications, SMS, and in-app messages.
- Lead digital creative development for campaigns (brand, product, performance support).
- Build audience matrices for segments (youth, diaspora users, merchants, agents, salary earners, etc.).
- Define web content structure, product narratives, and brand messaging for the website and landing pages.
- Set standards for voice, tone, style guidelines, archetypes, and content principles.
- Support crisis communication and messaging alignment in sensitive situations.
