GTM Lead

GTM Lead required for a fast-growing AI-native Educational Platform services. The successful candidate will lead the Marketing Strategy & Funnel Management, with a focus on content-centric marketing and performance optimization.

Requirements

• Content-Centric, Creator-Level Marketer
• Deep experience producing and scaling short-form content for TikTok, Reels, YouTube Shorts, or comparable platforms
• Strong intuition for Vietnam's attention culture and content pull factors
• Proven capability to analyze and optimize the entire marketing funnel
• Comfortable interpreting dashboards, identifying bottlenecks, and turning signals into experiments
• End-to-end analytical capability: from data extraction insight generation execution
• Hands-on operator, not just a manager
• Personal experience running high-impact campaigns in a tech or consumer Internet environment
• Prior track record in performance marketing, user acquisition, and rapid A/B experimentation
• Strong tech, startup & B2C experience
• Ideal profiles include former Head of Marketing, Growth Lead, or Senior Performance Marketer in a tech-driven company
• Experience with B2C, high-scale funnels, and fast iteration cycles
• Backgrounds from EdTech, e-commerce, short-form content platforms, or startups preferred
• Exposure to high-scale ecosystems like TikTok or Shopee is a plus
• Mentorship ability
• Can guide and elevate existing team members
• Lays foundational capability before future team expansion