B2B Paid Media Marketing Manager

We’re seeking a B2B Paid Media Marketing Manager to lead the strategy and execution of paid media programs for Newsela. This role will be instrumental in determining our B2B paid media strategy and optimizing campaigns across various channels to maximize our impact and investment.

Requirements

• Develop, execute, and manage paid search and social campaigns (Google Ads, LinkedIn, Meta, etc.) aligned with Newsela’s objectives and key results.
• Optimize campaign performance through A/B testing, audience targeting, and bid strategies.
• Establish benchmarks for paid media performance and manage budgets efficiently to maximize impact and ROI.
• Research competitive strategies and recommend adjustments to our keyword and competitive ad strategies accordingly.
• Collaborate with content and creative teams to ensure ad creatives align with messaging and campaign objectives.
• Monitor key performance metrics (CPC, CTR, ROAS) and adjust strategies accordingly.
• Report out regularly on paid media campaign effectiveness, and provide insights and recommendations based on data analysis.
• Collaborate with data team stakeholders to develop dashboards to track performance.
• Incorporate AI tools and workflows into your work to become more effective and efficient.

Benefits

• Comprehensive medical benefits with employer contribution to premiums and to HSA accounts.
• Pet insurance, free access to the Calm app, and more to help you stay healthy.
• Flexible PTO plus 10 company holidays plus winter break (Dec 24th - Jan 1st).
• Annual learning and development allowance to employees to attend external training sessions, classes, workshops, conferences, and educational materials.
• 401(k) plan, which includes a employer match to help you build long-term financial security.