Next Health is a leading force in functional medicine and wellness across the United States, driven by a mission to advance health optimization and longevity. As VP, Growth Marketing, you will be responsible for architecting and scaling the full growth engine of the organization, driving predictable, measurable, and efficient demand generation across all markets, locations, and membership tiers.
Requirements
- 5+ years of growth marketing experience with ownership of paid media budgets, CRM, conversion infrastructure, and performance reporting at a consumer brand.
- Bachelor's degree required, preferably in Marketing, Business, Economics, or a related quantitative field.
- Hands-on command of paid media platforms (Meta, Google, TikTok, programmatic) and analytics tools (GA4, attribution platforms, Looker, Domo, or equivalent BI tools).
- Proven experience building dashboards, defining KPI frameworks, and presenting performance to executive leadership.
- Deep fluency in CAC, LTV, payback period, ROAS, MER, and contribution margin, with the ability to defend these metrics to a CFO.
- Experience managing or leading digital agency relationships.
- Strong ability to partner with Brand and Creative teams without compromising performance outcomes.
- Working knowledge of CRM platforms, marketing automation, CMS systems, and consumer app growth (push, in-app, lifecycle).
- Experience with SEO, local search, and reputation management.
- Demonstrated experience using AI tools in marketing workflows, including creative production, paid media optimization, lifecycle marketing, content generation, and reporting automation.
- Background in premium consumer health, wellness, fitness, beauty, or DTC categories preferred.
- Experience scaling multi-location or franchise brands preferred.
- Familiarity with longevity, biohacking, or health optimization preferred.
Benefits
- Competitive compensation package
- Growth opportunities as we expand nationally
- Supportive and inclusive work environment
- Meaningful work improving patient health and longevity outcomes
- Performance-based incentives (where applicable)
- Healthcare coverage
- 401(k) retirement savings plan
- Paid time off
- Employee discounts
- Training and development opportunities
- Wellness resources
