Senior Lead - B2B Marketing, General Sporting Goods and Run Specialty

As the Senior Lead - B2B Marketing, Performance, you will elevate and execute the integrated marketing strategy for the General Sporting Goods and Run Specialty wholesale channels and critical key accounts, serving as the strategic driver and primary consultant for senior account and sales partners.

Requirements

• 8+ years of progressive functional experience in B2B or wholesale channel marketing, ideally within a performance or Run Specialty apparel or footwear brand
• 2+ years of direct people leadership experience, guiding and developing high-performing marketing pods or teams to achieve strategic objectives and drive significant commercial outcomes

Benefits

• Mentor and empower a high-performing team to take ownership of their development journey
• Champion a data-informed decision-making approach for all campaign development and performance measurement
• Drive cross-functional excellence by leading seamless collaboration with Product, Visual Merchandising, Sales, and Tech Rep teams